SEO Tutorial For Beginners

1.        What is SEO not ?

è There are almost people think that Seo is a technique to get number #1 rank of their website for a keyword but they are wrong.

è Seo is not a process to submit our website to different search engines.

2.       What is SEO ?

è First of all, for those who don’t have a clue about SEO practice should understand that SEO (Search Engine Optimization) is actually more than just a simple technique to increase traffic and sell products or services. In fact SEO represents a science. The most important and effective science existing on the internet.

è SEO stands for “search engine optimization.”

è SEO is a technique which helps to improve visibility of a website or a web page. It also helps to get traffic from search engines like Google, Bing, Yahoo.

è Seo does target different kinds of search, including image search, local search, video search, news search, etc.

è SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. 

è There are many techniques and practices available which allow a site to get more traffic from search engines (Google, Yahoo, Microsoft).

è SEO plays the most important role in online business.

è Seo is also important to maintain the position of any website on the search engines like Google, yahoo and others.

3.       What is Search Engine

è Search Engines are a collective combination of web servers and software which are used to search information on the World Wide Web.

è The World Wide Web is like a universe of WebPages and to find a particular web page or WebPages regarding our task.

è The search engine builds an index of every web pages with the help of search engine robots.

è With the help of an algorithm, the engines sort the index and finds relevant web pages matching the search query.

è For example we know Google serves billions of search queries per day.

è Major Search engines

·         Google -      Google is the world’s best search engine.

·          Google was found in the year 1998 by two young Stanford University students named Larry Page and Sergey Brin.

·         People liked Google for its simple design yet amazing ability to deliver the most relevant results in just a fraction of seconds.

·         Currently, Google holds more than 75% market share of the search engine industry.

·         Baidu -      It is a Chinese language search engine website and probably ranks second because China ranks first in the internet usage around the world.

·         It was created in the year 2000 by Robin Lee and Eric Xoo Baidu holds the market share of around 7% due to it's stronghold among the Chinese community who trust Baidu the most.

·         Yahoo -     It is One of the most visited websites in this world.

·         Yahoo is the third most popular search engine in this world.

·         It was founded by Jerry Yang and David Filo in January 1994.

·         Very few of us know the full form of the Yahoo. Yahoo stands for  "Yet Another Hierarchical Officious Oracle".

·         The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom," and the term "officious," rather than being related to the word's normal meaning, described the many office workers who would use the Yahoo database while surfing from work.

·         Currently Yahoo holds a market share between 6-6.5%.

·         Bing -     It ranks 4th in the world with around 4-4.5 % market share.

·         It is Powered by Microsoft.

·         It was launched in 2009 by Steve Balmer (The CEO of Microsoft).

·         On July 29, 2009, a deal was struck between Yahoo and Bing where it was decided that Yahoo search results would be provided by Bing.

·         In this way, Bing is slowly becoming the number 1 competitor for Google.

4.       How do Search Engines Work

è Major search engines like Google, Yahoo, Bing, Baidu, etc maintain a huge database for the storage of billions of web pages which are crawled by their spiders(web robots) every day.

è It is because from this process of search engines, we are able to find information easily on the web.

è Search engines make use of specialized data centers and larger memories to process large collection of data and display the search results within seconds.

5.       Why does my website need SEO ?

è Because it helps you to get more money.

è It improves quality of your website.

è You can be a famous.

è Seo is a very needed thing for your website because If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on incredible opportunities available to websites provided via search.

è Your website will be crawlable and easily accessible by search engine spiders. (web robots).

è It generates traffic to a website

è To make changes on the title and description tag according to the web page content.

è To increase the crawlability of a website.

è To submit the website in major search engines of this world.

è To increase linkability of the website.

è To increase the popularity of the website by social media

è To provide users with the most relevant content w.r.t the targeted keywords

è To get Competitor Analysis.

6.       What is Keyword?

è Keyword research is one of the most important elements of search engine optimization.

è In Seo terms, single searching words are known as a keywords

è Keywords are those words that are selected wisely to promote a website on the search engines.

è In a simple word Keyword means “the most popular entry on search engines”.

è People enter these words in the query box of the search engines to find information.

è These words are using by both search engines and users. User puts these words to find information and search engines use these words to give best result according to these words.

è Example of keywords

-          popular outdoor games

-          plumber in + (City name)

-          top places to travel

-          history of India etc.

7.       How to use keywords ?

è Well, we already know Keyword research is one of the most important elements of search engine optimization.

è Many people think, their sites are not ranking well on Google or the other search engines why ?  Answer is they didn’t use their website keywords wisely.

è They should use proper keywords for their website and keep the important words in the title tag and the heading tag.

è They should use their selected keywords on the title tag, Meta description tag and the Meta keyword tag. And it’s a most important thing to consider while creating web pages.

è Having your keywords in these meta tags maximizes your chances of ranking and it also becomes easier for the user to locate your website or web page.

è Remember title tag and description tag are being used by the search engines in their SERPS (Search Engine Result Pages) and therefore choose them wisely.

è They should also use proper keyword name in all images of the WebPages. For example, if you are having an image related to Joker then you must describe the alt tag as “Joker” and not “Jo12”, “J1”,”45s” or some other useless names.

è They should use keywords in the anchor text while linking to that web page. For example if your web page is about a Joker then you must use the anchor text “Joker” while linking to the web page.

è Anchor text is the name of the hyperlink describing the web page associated with that link.It is the clickable text associated with the link. When we create a hyperlink, we usually supply two types of data in it as given below:-

<a href="http://www.exampleofanchortext.com ">Anchor</a>

8.       Types of  Seo

è On Page Seo

è Off Page Seo

·         On Page Seo -     On page Seo deals with making changes on the website to make it more search engine friendly.

·         Under on page Seo, changes are made on the title tag, meta tags, site content, images, text, videos, other files and servers etc.

·         On page Seo deals with making the basics well and then start promoting a website with the help of off page Seo.

·         Following Checklist services are in On page Seo

Ø  Check the title tag of the WebPages. Title tag should be related to the content and should use the main keywords of the webpage.

Ø  Check the Meta tags (meta description and meta keywords tag) for proper and relevant text. (Meta tags share valuable information regarding a web page with the browsers and the search engine crawlers.)

Ø  Example of Meta tag

<Head>

<Meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" />

<Title>Order food Online</title>

<Meta name="description" content="Order pizza, burgers, French fries, Milk shakes etc online. " />

<meta name="keywords" content="pizza, order pizza online, order burger online, order French fries online,

 order milk shake online" />

</head>

Ø  Add proper anchor text to links

Ø  Use proper headings and bold tags to represent title and important parts of the page.

Ø  Check the loading time of the site. Site speed is an important factor in Seo.

Ø  Make sure proper file names are given to each files and images.

·         Off  Page Seo –  Off page optimisation is more time consuming process and it can't be done in few hours or days. The process can take few months, and OFF page SEO is "never end" activity.   There are many Techniques in Off Page Seo. Presenting some important Off Page Seo techniques.

Ø  Blogging -  This is one of the most powerful ways to promote your company/website online. Write a blog of your own for your company/website and include links.

Ø  You can also promote your blog/website by posting comments in other service-related blogs which allow links in the comments section that are crawlable by the search engines.

Ø  Forum Postings -  Create a forum/online discussion board of your own and start a discussion or share topics with your friends. You can also post/reply to a thread in other service-related pre-existing forums that allow links in your signature which can be crawled by the search engines

Ø  Directory Submission -  It is purely based on how effectively we are selecting those directories and how efficiently we are choosing the category for submission.

Ø  In directory Submission you have to Submit your websites to the topmost quality directories like DMOZ, Yahoo Directory, ZoomInfo, One Mission, Pegasus, etc.

Ø  Social Bookmarking - Social Bookmarking is yet another powerful way of promoting your website.

Ø  There are a lot of websites like Squidoo, Digg, Mixx, etc. These websites have many active users. Posting links of your products will kindle interests amongst them.

Ø  It will definitely get quality back links to your website.

Ø  Article Submission - Write articles of your own and submit them to popular article sites like Ezine, Go Articles, Now Public, Buzzle, etc. This will help you to attain some deep links for your website.

Ø  Classifieds Submission - If you have own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, Wists, Five Limes, Buzz Shout, Ohmybuzz, etc.

Ø  Photo Sharing - Publish/share your website product pictures and make them public. Let your friends see them and comment on them too, which will help drive traffic towards your website. Do this in major photo sharing websites like Flickr, Picasa, Photo Bucket, Picli, etc.

Ø  Video Promotions - Like with photo sharing, you can publish/share your product videos, expert opinions, and reviews of your product and make them public in YouTube, Metacafe, Dailymotion, etc.

Ø  Press Release Promotion - If you have  a business/service provider website then go for press release submission in popular press release websites like 1888pressrelease, Open PR, PR Leap, etc. This will help you to publish your site in Google News.

9.       What is SMO?

è SMO stands for Social Media Optimization.

è Websites like Facebook, Twitter, My Space, Linkedin, Classmates, Orkut etc have become an integral part of our life.

è Social Media websites are a combination of communication, text, images, and videos together.

è And this is only a reason why Social media has taken a great leap forward in the recent years.

è Such kinds of Social Media websites are an effective medium for advertising and promotions.

è Almost companies and organizations are using these social media sites to generate awareness about their brands and services.

è Ways to optimize your business website by social media?

Ø  Create a complete profile of your brand or company on the targeted social media website.

Ø  Join likeminded social networks and share useful stuff with them.

Ø  Share some interesting news and try to integrate your brand with it.

Ø  Follow the social media.

Ø  Include url’s to your website when sharing information with your audience.

Ø  Keep your profile updated.

Ø  Increase your social sphere. Have more likes in your facebook page, more followers on twitter profile etc.